I’m an internet geek and have been since 1993. I’m insatiably curious about how we experience places and why people do (and say) the things they do online.

Hi! I’m Lisa, and I live for roadtrips with my kids, an always-on internet connection, and visiting small cities. I began my tech career as a self-taught web developer, software applications trainer slash full-time faculty member, and small business technology consultant – all after I finished the coursework for my PhD. That variety of hats gave me a distinctly user-focused perspective of everyday technology and how serving customers’ needs can help achieve established business goals. For the last four years, I’ve been conducting research to produce actionable insights for a group of policy makers and community leaders.

My interest and skill set is UX Research & User Testing. My wheelhouse is helping organizations understand their users so that the team can design experiences that make them happy.

My qualitative study exploring usability, accessibility, and cognitive load in learning management systems was more than just another way for me to advocate for students. Rather, my dissertation was my first formal foray into understanding users – I even wrote it in a way that it would be easily accessible to non-academics. I took the long way around to pursuing a career in User Experience Research, but I’m looking forward to continuing the journey. You’ll find my analyses and research here, and other portfolio items here.

I love speaking to business groups, elected officials, and students about understanding their customers and constituents, adopting open source tech for cost savings, place branding and marketing, community development (online and off), and economic development based on local small businesses and technology entrepreneurship. Please contact me for booking info and fees.

I’m also the founder and CEO of tumblroute, a civic tech consultancy helping small cities develop their strengths into economic development marketing strategies.

Highlights

PhD, Higher Education & Instructional Technology

4 years, Research + Consulting for Public Officials and Constituent Org's

8 years, Web Development + Digital Marketing Strategy

15 years, Student Counseling + Academic Advising

Dr. Lisa talking about civic tech and other techie things…