Micro & Mighty: Driving Local Economic Development with Very Small Business
In this panel discussion for the 2020 National Black Political Convention, Dr. Lisa talks with Elroy P. Sailor of Harvest Health & Recreation and Prince George’s County Chamber of Commerce President and CEO David Harrington. Micro & Mighty: Driving Local Economic Development with Very Small Business What does it mean to be a successful entrepreneur […]
What is City Branding?
Branding is not limited to businesses and celebrities. Neighborhoods, cities, and entire regions can tap into the advantages of a well-designed and effective marketing strategy. What is city branding and how can your municipality use it to develop, grow and offer more opportunities for citizens and local businesses? City Branding: defined. Place branding and marketing […]
African-American Travelers & Local Economic Development
Promoting local economic development through travel and tourism means inviting regional and national visitors through place branding and strategic marketing. Small cities should strive to make their messaging welcoming and authentic, particularly to African-American travelers. By actively reaching out to travelers from diverse backgrounds and lifestyles, these cities can compete with more well-known destinations for […]
You’re Still Doing it Wrong: Public Officials & Social Media
You, dear public servant, need to be visible and encourage TWO-WAY communication with your constituents. Yesterday I went to a business association meeting (yay me with the on-timeness!!) where local officials discussed upcoming projects and as usual, wag their fingers about showing up to council meetings and the like. “If it’s important to you, you […]
Tactical Urbanism and Revitalizing African American Heritage Cities
Over the last year, I’ve become more and more interested in the ways cities work, and how they can respond better to the citizens they serve. Municipal budgets are definitely not getting bigger, and bureaucracy looms large and frustrating no matter where your city happens to be. Perceived corruption, badly maintained infrastructure, and clunky legacy […]