PR vs Marketing: Which is Right for Your SMB Today?

Sometimes figuring out the right methods for promoting your business is a challenge. Here’s how to make better choices.

Nota Bene: Data Privacy & Trust Signals for Small Biz

Are you taking your data privacy strategy seriously? Wait, you don’t even have one?! Jodi Daniels tells us why that’s wrong.

Getting Ready to Market to Your Target Audience

Now that you know who your people are, it’s time to get to work on creating content. Here’s how to market to your target audience.

The Benefits of Segmenting Your Audience

Breaking your target market down into sub-groups can boost your ROI. Here are a few benefits of segmenting your audience.

How to Find Your Target Audience (Out of Billions of People)

Knowing who you are selling to and what they are like is the key to effortless sales. Here’s how to find your target audience.

Why It’s Important to Have A Firm Understanding of Who Your Target Audience Is

Understanding who your target audience is allows you to create content that speaks directly to them. Here’s what you need to know.