What is a Marketing Technology Officer?

What is a Marketing Technology Officer?

…a holistic professional who is part strategist, part creative director, part technology leader, and part teacher. First, let me clarify that marketing technology, aka martech, includes all the digital tools that are used to deliver your message to your market...

Facebook Ad Fkups: Online Shopping Pet Peeve

Pet peeve (of me and MANY other potential online shoppers): clicking on an item that catches your eye from a newsfeed ad – and getting to the website to not see that item ANYWHERE. Just kiss those conversions goodbye.‪ Anyone who has been in strategy for longer...