Leveraging Content Strategy and SEO for Maximum Visibility
Content creation can be a real slog. Never mind trying to balance the art of storytelling with the science of search engine optimization or SEO. Crafting engaging content that appeals to readers and search engines takes planning, skill, and experience. Getting the most out of your content means leveraging the relationship between content strategy and […]
Your SEO Plan: Building a Complete Strategy
In earlier blog posts for our SEO series, I’ve shared quite a bit of information with you about building a solid SEO strategy that can boost your rankings, as well as the traffic Google and the other search engines send your way. I haven’t exactly spelled this out yet, but Google is where you want […]
Bounces vs Clickthroughs: User Behavior & SEO
The best SEO campaign and high rankings won’t help you if you don’t understand user behavior and preferences. Doing things right means the difference between bounces vs clickthroughs. It starts as simple as selecting what keywords and phrases you choose to rank for. If you pick something that your ideal customers and clients aren’t looking […]
Relevance & Big Wins for the Little Guy
Large websites like Wikipedia and those that have been around for a long time often have an edge in the competition for the top search result spots in your favorite search engines. That doesn’t mean you don’t have a shot at showing up on Page 1. Search engines like Big G weigh relevance pretty heavily […]
Boost Your Website Authority So Google & Your Audience Take You Seriously
As soon as you start digging into search engine optimization, you’ll hear about site authority. Usually, it’s right after you learn about keywords. There’s a good reason for that – it is one of the big factors of how well you will rank for anything on your website. Let’s look at what you can do […]
Trust Factors: How to Prove You Mean Business
If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other sites rank higher with the bare mention. One […]
