Speaking & Training

Riche Content content marketing workshop led by Dr. Lisa Richardson
Book Dr. Lisa

Accessibility and Authority

Dr. Lisa Richardson wants women founders to make better business technology decisions. She focuses on organizations at the start-up and growth levels because Dr. Lisa believes deeply in their importance to local community development. By choosing to utilize the right systems and tools, small organizations can gain traction in highly competitive service areas right along with the big players. 

With a Ph.D. in Higher Education Administration specializing in Instructional Technology, Dr. Lisa uses her experience working in higher education to inform her consulting practice. Along with her team at Main Street MarTech, she guides clients through establishing a comprehensive digital presence that leads to increased revenue & recognition.

Through workshops and speaking engagements, Dr. Lisa uses her twenty-six years of experience in professional development to educate emerging leaders on marketing and operations strategy. 

Selected Speaking Topics

Content, Operations, & Self-Care

Faith without invoices is dead - and so is
your business.

Dr. Lisa
The Business Case for Web Accessibility

In 2018, the Department of Justice made it clear that websites serving the public fall under the jurisdiction of the Americans with Disabilities Act. This means that web accessibility - like accessible seating on public transportation, curb cuts & ramps, and other accommodations - is important to providing a delightful experience to all of your website's users.

After the pandemic forced everyone online, it became glaringly apparent that the majority of websites were not accessible to a great number of users with disabilities.

Generally, the default is to consider the needs of users with vision-based disabilities, but users with motor disabilities, missing limbs, cognitive disabilities, and many others also use the web. And navigating an inaccessible web, when there is no choice, is difficult at best, impossible at the worst.

Learn the dangers of ignoring accessibility problems (like expensive lawsuits) and how doing the right thing can be easier, less expensive, and more profitable than you may think.

Are You the Roadblock?

Smaller organizations feel the burn of a lackluster (or nonexistent) tech strategy much faster than large companies because your daily activities are much closer to your bottom line. Get this reality check to see if you’re the real reason your team can’t build momentum that leads to bigger sales and donations.

Stalk Your Customers

Your customers are discussing the ways you can help them and be their top choice every day - but are you listening? Learn how to find and participate in your ideal customer’s conversations about their needs without resorting to methods that (should) make you feel icky.

Nope Like a Boss

Saying no to good ideas and people you respect may feel like a betrayal of your blessings - but it’s not. Learn how to say no graciously and guilt-free so you actually have time to build your empire.

Processes Make Profits

You say you have a strategy, but what you really have are random acts of marketing. Learn how to build an actual marketing plan AND sales workflow that leads to growth - and what the difference is between the two.

Workshops

Practical Skills Development

Custom workshops and additional topics are just a consultation away! Contact me.

Needs Assessment

Define your service areas and ensure your programs actually serve your mission

Google Workspace

Encourage efficient collaboration and increase your team's productivity

Digital Marketing Toolkit

Learn how to select marketing software and strategies for your online presence

Rock Your Presentations

Skillfully present your impact backed by data instead of ho-hum PowerPoints

The List

Past Speaking Engagements, Interviews,
& Publications

2022 3 Ways to Monetize Your Knowledge. Georgia Association of Women in Higher Education Conference

2021 6 A’s of Tech Strategy for Small Organizations. AM FastBreak, Greater South Fulton Chamber of Commerce

2015 Digital Real Estate: How Quality Affects Conversions. Atlanta Women Entrepreneurs Conference

2014 Does Your Klout Score Matter? [Quoted] CIO Magazine

2014 Panelist, Social Media for Business. Women Entrepreneurs Rock Conference

2014 Track Leader, Educational Technology. SouthWired (formerly Digital Atlanta)

2014 Tweaks & Bling: Optimizing Your WordPress Site. WordCamp Atlanta

2013 Get Outta My Head and Onto the Screen! WordCamp Atlanta

2012 The WordPress Therapist: A Beginner’s Guide for the Brand Spankin’ New Business User. Book

2011 Dr. Lisa Richardson on the Postgrad Experience & Being an Entrepreneur. [Interview] Rolling Out Magazine

2011 Whipping Your Classroom into Shape with WordPress. Georgia Educational Technology Conference

2010 Educational Technology in the Classroom. Bermuda Union of Teachers November Conference

2010 Teaching Diverse Learners with Educational Technology. Georgia Educational Technology Conference

2010 LinkTweetBook: Social Networking & Accessibility. Creating Futures Through Technology Conference

2009 Where’s the Ramp? Universally Designed eLearning for Students with Disabilities. Distance Learning Administration Conference

2008 Teaching Anyone, Anywhere, Anytime with Universal Design. (Co-Presented with Lydia Frass & Emily Richmond) International Conference on Education and Information Systems, Technologies, and Applications

2007 I Don’t Have to Take the Stairs, But I Still Can’t Get to Class! Accessibility and Online Course Design. Sloan Consortium International Conference on Asynchronous Learning Networks

Connect with me directly (& less formally) via social. While I’m most often on Instagram & LinkedIn, you’ll find me nearly everywhere.

Plan a whole year's worth of content in one weekend!

Let’s get that social media content situation handled, shall we? Grab the planner I use myself – for free.