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Marketing & Tech Strategy for
Very Small Organizations

Dr. Lisa Richardson

Bring a notebook. This ain’t a keynote, it’s a class.

Dr. Lisa brings humor, tech skills, and a little learning science together for edutaining workshops on content strategy, small business tech, and online social & learning communities.

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About
Dr. Lisa

Dr. Lisa Richardson is a Strategic Planning Consultant specializing in marketing and technology strategy for the micro & mighty.

Her consultancy, drlisadotco, helps businesses and nonprofits with fewer than 10 team members attract and impress more people with technology and content strategies that inspire relationships and streamline sales.

Understanding how people experience digital tools and technology is Dr. Lisa’s superpower. Converting those experiences into insights and measurable results is how she helps her clients thrive online.

Dr. Lisa has been advising students, professionals, and business owners for over 26 years. She serves as the lead instructor and curriculum developer for the Woman University alumnae continuing business education program and speaks on women in business and their relationship with technology.

Dr. Lisa has authored a hands-on WordPress user guide and wields a Ph.D. in higher education administration with a focus on instructional technology. She leverages her academic background to grow brands and expand missions through online communities, learning networks, and virtual event experiences.

Looking for the “fun” bio? Keep scrolling after the topics! (Or just click here)

Speaking Topics

Virtual Event Strategy: Planning, Budget & Tech

Creating an immersive virtual event experience doesn’t have to be a big, scary, expensive proposition.  Dr. Lisa takes you through the essential planning, budget considerations, technical processes, and marketing strategy for a successful event.

Streamlining Systems & Acing Automation

Optimizing your business operations and achieving your long-term marketing goals takes a cohesive and integrated plan that brings your departments closer than ever. Dr. Lisa takes you step-by-step through getting it right – the first time.

Make them Love You: Content Marketing

Teaching your customers to crave you and your services is the superpower hiding in your content. Dr. Lisa shows you how to quickly conduct customer research and jump on the topics your customers are talking about RIGHT NOW.

Modern Marketing 101: Strategy & Tech

Bite-sized inbound marketing workshop series for beginners including Market Research, Email Marketing, Content Marketing, and Building Buyer Personas.

Website Wonders: WordPress 101 & 102

Learn how to use the tool that powers most of the internet in a hands-on, jargon-free style. Dr. Lisa will take you from WP Newbie to expert website wrangler and troubleshooter.

Security: What You Can't See Can Bankrupt You

Too many small organizations have no cybersecurity plan in place. Learn how to secure your business and client data before it’s too late.

Book Dr. Lisa

Dr. Lisa’s background in higher education, online learning, web development, marketing, research, and small business management give her a breadth and depth of expertise that is hard to find. She’s a great addition to your women’s entrepreneurship education program or conference.

Don’t see a topic you need? Reach out for a customized talk or workshop for your group. Fair warning, though, Dr. Lisa is NOT a motivational speaker – she’s an empowering trainer. Your audience will leave with new knowledge and the confidence to put their new skills into practice.

Passion keeps you going when life and facts kick you in the butt. Passion is amazing – but data is fundable. You have to prove your impact if you want donors to pay attention.

Dr. Lisa Richardson

Strategic Planning Consultant, drlisadotco

The "Fun" Bio

If you’re an overwhelmed very small business owner or nonprofit leader, Dr. Lisa Richardson is ready to do battle for your sanity. She tames terrible tech beasts, wrangles wayward words, and sorts out snaggled systems to help you thrive in-house and online. Dr. Lisa and her team offer tea-infused tactical sessions, business training disguised as spa retreats, and done-for-you marketing solutions.

Dr. Lisa has been advising students, professionals, and business owners for over 26 years. She serves as the lead instructor and curriculum developer for Woman University’s alumnae continuing education program and speaks on women in business and their relationship with technology.