Dr. Lisa Richardson wants women founders to make better marketing & technology decisions in the ealy stages of their business. She focuses on organizations at the start-up and growth stages because their stability and success is essential to local community development. By choosing the right systems, stories, and tools, small organizations can gain traction in highly competitive industry areas right along with big players.
With a Ph.D. in Higher Education Administration specializing in Instructional Technology, Dr. Lisa uses her lengthy experience working in higher education to inform her consulting practice. Along with her team at Main Street MarTech, she guides clients through establishing an inclusive and compelling digital presence that leads to increased revenue & brand recognition.
Through workshops and speaking engagements, Dr. Lisa uses her twenty-six years of experience in teaching & technology to educate emerging leaders on marketing and operations strategy.
Faith without invoices is dead - and so is
your business.
Understanding what people need to know and see about you, your products and services, and your business in order to make a buying decision is no small feat. Yet, it’s one of the most important keys to making sales happen. In addition to being great at what you do, you’ve got to be findable, credible, and ready to deliver. So how do you make sure you’re in the right place when your customers are looking for you?
Content marketing is a long game, but the returns can be massive and long-lasting. Learn how to blend your short-term advertising tactics (for social media growth & website clicks, for example) with a long-term content strategy for lead generation based on research and audience feedback.
With our identities tied up in the work we do and how we perceive success, undercharging becomes mistaken for “service.” After all, if it’s fun and makes us feel good, then it’s not work. If it’s not work, how can we charge a premium for it?
It’s time to let go of that self-defeating and business-killing mindset. Dr. Lisa gets brutally honest with you to help you see that you don’t need to “get your foot in the door” with ridiculously low pricing. You CAN charge a premium for the expertise you’ve gained, the value you provide, and the time you save - without guilt.
This brand identity series for "mini" marketing teams (especially teams of one) helps lay the foundation for a successful content marketing strategy for your association, nonprofit, or small business.
You say you have a strategy, but what you really have are random acts of marketing. Learn how to build an actual marketing plan AND sales workflow that leads to growth - and what the difference is between the two.
After the pandemic forced everyone online, it became glaringly apparent that the majority of websites were [still] not accessible to a great number of users with disabilities.
Learn the dangers of ignoring accessibility problems (like expensive lawsuits) and how doing the right thing can be easier, less expensive, and more profitable than you may think.
Are you throwing big digital events that are excluding a large percentage of the population? Are you unwittingly making an entire community feel unwelcome or like they're "bothering" your online team when they ask for accommodations? Learn how to get it right the first time with a truly inclusive digital event strategy.
Saying no to good ideas and people you respect may feel like a betrayal of your blessings - but it’s not. Learn how to say no graciously and guilt-free so you actually have time to build your empire.
I’m a former college instructor and corporate trainer who has taught software to teams at Delta, the Federal Reserve Bank, the Bermuda Teachers Union, and more. I teach practical tech skills and concepts in a way that empowers and engages users of all technical backgrounds. Contact me.
Guide more valuable leads into your marketing funnel and sales pipeline.
Encourage efficient collaboration and increase your team's productivity
Select marketing software and strategies to power your brand online
2022 Developing a Content Strategy to Lay a Foundation for Your Future Sales. Nasdaq Milestone Circles Live
2022 3 Ways to Monetize Your Knowledge. Georgia Association of Women in Higher Education Conference
2021 6 A’s of Tech Strategy for Small Organizations. AM FastBreak, Greater South Fulton Chamber of Commerce
2015 Digital Real Estate: How Quality Affects Conversions. Atlanta Women Entrepreneurs Conference
2014 Does Your Klout Score Matter? [Quoted] CIO Magazine
2014 Panelist, Social Media for Business. Women Entrepreneurs Rock Conference
2014 Track Leader, Educational Technology. SouthWired (formerly Digital Atlanta)
2014 Tweaks & Bling: Optimizing Your WordPress Site. WordCamp Atlanta
2013 Get Outta My Head and Onto the Screen! WordCamp Atlanta
2012 The WordPress Therapist: A Beginner’s Guide for the Brand Spankin’ New Business User. Book
2011 Dr. Lisa Richardson on the Postgrad Experience & Being an Entrepreneur. [Interview] Rolling Out Magazine
2011 Whipping Your Classroom into Shape with WordPress. Georgia Educational Technology Conference
2010 Educational Technology in the Classroom. Bermuda Union of Teachers November Conference
2010 Teaching Diverse Learners with Educational Technology. Georgia Educational Technology Conference
2010 LinkTweetBook: Social Networking & Accessibility. Creating Futures Through Technology Conference
2009 Where’s the Ramp? Universally Designed eLearning for Students with Disabilities. Distance Learning Administration Conference
2008 Teaching Anyone, Anywhere, Anytime with Universal Design. (Co-Presented with Lydia Frass & Emily Richmond) International Conference on Education and Information Systems, Technologies, and Applications
2007 I Don’t Have to Take the Stairs, But I Still Can’t Get to Class! Accessibility and Online Course Design. Sloan Consortium International Conference on Asynchronous Learning Networks
