Marketing for Very Small Business

Dr. Lisa
Richardson

Dr. Lisa brings humor, tech skills, and learning psychology together for edutaining workshops on marketing, virtual event planning, and online social & learning communities.

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About
Dr. Lisa

Dr. Lisa Richardson is a Strategic Planning Consultant specializing in digital marketing strategy, online learning and social communities, and IT solutions for the micro & mighty.

Understanding how people experience digital life is Dr. Lisa’s superpower. Converting those unnamed feelings and hunches into measurable results is how she helps clients grow online.

Dr. Lisa helps businesses and nonprofit organizations with fewer than 10 employees attract and impress more of the right people with consistent content that makes them money. Then she moves them forward with web design & development that powers their business growth.

Dr. Lisa has been advising students, professionals, and business owners for over 26 years. She’s the author of The WordPress Therapist and wields a PhD in higher education administration with a focus on instructional technology to create and grow online communities, learning networks, and virtual event experiences. Dr. Lisa is the founding leader of the Freelance & Microbusiness Council of the South Fulton Chamber of Commerce in Fulton County, Georgia.

Looking for the “fun” bio? Keep scrolling after the topics! (Or just click here)

Speaking Topics

Virtual Event Strategy: Planning, Budget & Tech

Creating an immersive virtual event experience doesn’t have to be a big, scary, expensive proposition.  Dr. Lisa takes you through the essential planning, budget considerations, technical processes, and marketing strategy for a successful event.

Streamlining Systems & Acing Automation

Optimizing your business operations and achieving your long-term marketing goals takes a cohesive and integrated plan that brings your departments closer than ever. Dr. Lisa takes you step-by-step through getting it right – the first time.

Make them Love You: Content Marketing

Teaching your customers to crave you and your services is the superpower hiding in your content. Dr. Lisa shows you how to quickly conduct customer research and jump on the topics your customers are talking about RIGHT NOW.

Modern Marketing 101 Series

Get a solid foundation in inbound marketing for small business with this series of workshops which includes Email Marketing, Content Marketing, Automation, and Building Buyer Personas.

Website Wonders: WordPress 101 & 102

Learn how to use the tool that powers most of the internet in hands-on, jargon-free style. Dr. Lisa will take you from WP Newbie to expert wrangler and troubleshooter.

Pricing & Self-Image for Solopreneurs

Dr. Lisa gets deep in your pockets with this workshop on pricing strategy. She teaches the lifestyle and marketing math you need to make informed business decisions and beat emotional pricing pitfalls.

Book Dr. Lisa

Dr. Lisa’s background in higher education, online learning, web development, marketing, research, and small business management give her a breadth and depth of expertise that is hard to find. She’s a great addition to your entrepreneurship education program or conference.

Don’t see a topic you need? Reach out for a customized talk or workshop for your group. Fair warning, though, Dr. Lisa is NOT a motivational speaker – she’s an empowering trainer. Your audience will leave with new skills and the confidence to put them in practice.

There are so many things that weigh on our minds when we think about pricing. What might be going on in that potential client’s life. Impostor syndrome. Forget all of that. You fight emotions with math, and math ain’t got no feelings.

Dr. Lisa Richardson

Strategic Planning Consultant, drlisadotco

The "Fun" Bio

If you’re an overwhelmed owner of a very small business, Dr. Lisa Richardson is ready to do battle for your sanity. She tames terrible tech beasts, wrangles wayward words, and sorts out snaggled systems to help microbusinesses grow and thrive in-house and online. Dr. Lisa offers tea-infused tactical sessions, tech training disguised as spa retreats, and done-for-you content marketing solutions.

Dr. Lisa has been advising students, professionals, and business owners for over 26 years. She’s the author of The WordPress Therapist and wields a PhD in higher education administration with a focus on instructional technology to create and grow online communities, learning networks, and virtual event experiences. Dr. Lisa is the founding leader of the Freelance & Microbusiness Council of the South Fulton Chamber of Commerce in Fulton County, Georgia.