SEO is a marketing tool that helps businesses rank higher in search. Local SEO is about optimizing for specific locations, while organic SEO covers broader terms and is not location specific. They are both important in making your website and online presence rank higher in search engine results pages (SERPs). When you’re looking for more lawn care leads in your area, local SEO is the way to go.
What to do before you start spending on Local SEO:
Before you invest in any SEO campaign, these are the key preparations to make to convert visitors into qualified leads:
1). Optimize your Google Business Profile.
2). Have a reliable website and active social media accounts.
3). Upload high-quality photos of before and after pictures of the work you’ve done.
4). Review your service offerings and price points to make sure you’re competitive. Pricing too low is almost worse than pricing too high.
5). Establish your service area and a booking calendar. The easier it is to sign up for your services, the more leads you’ll convert.
How long does SEO take to work?
The truth is that it can be anywhere from a few months to as much as a year before you see real results. This is why it’s essential that you do the foundation work mentioned above before you invest. If best practices are applied to your site and content, the better chance you have of seeing higher search rankings in Google and other major search engines sooner.
Will SEO Really Get Me More Lawn Care Leads?
Even though SEO is a long-term commitment, it definitely pays for itself in lead generation. Combined with strategic pay-per-click ads and other advertising strategies, you’ll most likely needing to hire more crew members within a a year to keep up with demand.
What should you look for in an SEO team?
A few things to consider are the amount of experience and expertise in SEO they have. Do they care deeply about providing you with quality results while meeting your budget needs? How quickly can they deliver results? Do they have experience in the lawn care industry?
What are some red flags in professional SEO services?
These are some of the mistakes that lawn care company owners make when hiring a professional SEO team:
1). Not understanding your company’s goals and requirements
2) Not checking their reputation on forums or platforms like Yelp
3) Failing to ask about keyword research methods
4) Paying an agency based on location
5) Allowing them access before truly knowing who they’ve worked with
6) Having unrealistic expectations as it relates towards Return on investment.
How much does professional SEO cost?
The cost of SEO services depends on what services you need. In 2021, most SEO projects cost between $750-$2,000 per month based on the scope of your project. SEO professional consultants typically charge about $100 dollars per hour for their time (or more). Just keep in mind, if you’re in a larger city with lots of competition, the harder you’ll have to work to stand out from the crowd. These factors can drive your monthly rate up considerably.
How do you get started when you’re ready?
Once you’re ready and need a content plan that can increase your online visibility, drive more leads to your website, and improves the conversion rate of those leads into customers – then I might be just what you’re looking for. Let’s talk about your highly visible future.
