Speaking & Training

Your Content Coach

I speak and teach under the umbrella of content strategy, marketing operations, and building your authority. You’ll also hear me speak often about #CEOselfcare.

Short Bio

I’m Dr. Lisa Richardson, Content Coach and partner at BestieFinder Network. I help coaches, membership owners, and course creators build strong connections with their audience communities. As a refugee from higher education, I have a soft spot for folks who want to quit the academy and step out on their own.

You CAN be honest about your bandwidth, love your boundaries, AND grow your business. I’ll show you how to beat the content monster that seems to grow every time your back is turned. But first, you must understand yourself and your motivations.

Inside the Network, we use a proprietary assessment and 12-week programs to help you become more self-aware and give yourself GRACE so you can grow strong businesses without burning out or shortchanging your existing responsibilities.

If you’d like to chat about freedom and beating the content monster, go ahead and schedule a call.

Selected Speaking Topics

Content Strategy 101

Learn to identify and provide the essential information that customers need to make informed buying decisions. Discover strategies to enhance your visibility, credibility, and readiness to deliver. Go on a deep dive into using strategic content marketing for massive and lasting returns.

Gain insights on blending short-term advertising tactics for social media growth and website clicks with a well-crafted long-term content strategy. Harness the potential of research and audience feedback for successful lead generation.

Business Case for Web Accessibility

After the pandemic forced everyone online, it became glaringly apparent that the majority of websites were [still] not accessible to a great number of users with disabilities.

Learn the dangers of ignoring accessibility problems (like expensive lawsuits) and how doing the right thing can be easier, less expensive, and more profitable than you may think.

Structured Storytelling

This brand identity series for “mini” marketing teams (especially teams of one) helps lay the foundation for a successful content marketing strategy for your association, nonprofit, or small business.

Designing Inclusive Digital Events

Are you throwing big digital events that are excluding a large percentage of the population? Are you unwittingly making an entire community feel unwelcome or like they’re “bothering” your online team when they ask for accommodations?

Learn how to get it right the first time with a truly inclusive digital event strategy.

Got Questions?

If you don’t see the info you need here, please reach out.

Absolutely. Reach out so we can discuss your needs and goals.

Faith without invoices is dead.

And so is your business.