Crafting Brand Authority: Content Strategy for B2Bs
Elevate your brand authority with a comprehensive content strategy. Learn how to build relationships that increase conversions.
Dr. Lisa Explores Airmeet
I decided to check out Airmeet since I’m attending an event on the platform, and stumbled into a review as I was exploring. Here’s a peek inside my head while I evaluate software. About midway in, it becomes a review-slash-comparison of Airmeet vs Hopin. Here’s my honest, off-the-top-of-my-head, rambling assessment. I’ll do a proper comparison […]
4 Questions for Business Alignment
Here are my 4 questions for business alignment. Are your operations and mission working together to fuel the future of your business?
Recurring Donations: Attracting Donors Who Keep Coming Back
Building a recurring donations program along with effective fundraising is a way for nonprofit organizations to stand strong through time and to focus on their overarching goals instead of spending most of their time trying to survive. This approach is how some legendary nonprofit organizations have become household names. Getting a one-time donation is nice, […]
Getting Ready to Market to Your Target Audience
Now that you know who your people are, it’s time to get to work on creating content. Here’s how to market to your target audience.
The Benefits of Segmenting Your Audience
Breaking your target market down into sub-groups can boost your ROI. Here are a few benefits of segmenting your audience.
