What is a Marketing Technologist?
MarTech includes all the digital tools that are used to deliver your message to your market every day, as well as the software that measures, analyzes, and makes sense of the data they generate.
Practical Tech Strategy & Content Marketing Advice
for Very Small Businesses and Nonprofits
How to Get Customers in the Door
Dr. Lisa explains how a single email got her off the couch and in the door to buy with research and marketing strategy.
You’re Still Doing it Wrong: Public Officials & Social Media
You, dear public servant, need to be visible and encourage TWO-WAY communication with your constituents.
Tactical Urbanism and Revitalizing African American Heritage Cities
If a project doesn’t work, it can change dynamically, and no millions are lost – unlike an abandoned mixed use development. Tactical Urbanism projects are fast, small, manageable, and citizen-driven.
Did You Do the Free Stuff? How to Market Your Business Online
Do the stuff that makes your business viable before you go slapping your new logo on t-shirts and showing off at networking events. Take all that rah-rah empowerment you got from that inspiring women’s conference to sit down and do the damn work.
Creating Your Speaker Media Kit (or, What the heck is a one sheet?!)
For consultants and speakers – and web designers, for that matter – speaking at events and delivering workshops are a great way to market your services to your target market. Here’s what you need in your PR kit.