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Category: Content Strategy

The Role of Visual Storytelling in Business: A Conversation with Shawn Shepard

Unlock the potential of visual storytelling and create a strong brand identity. Learn how in this episode of Biz Over Tea!

Crafting Brand Authority: Content Strategy for B2Bs

Elevate your brand authority with a comprehensive content strategy. Learn how to build relationships that increase conversions.

PR vs Marketing: Which is Right for Your SMB Today?

Sometimes figuring out the right methods for promoting your business is a challenge. Here’s how to make better choices.

Getting Ready to Market to Your Target Audience

Now that you know who your people are, it’s time to get to work on creating content. Here’s how to market to your target audience.

The Benefits of Segmenting Your Audience

Breaking your target market down into sub-groups can boost your ROI. Here are a few benefits of segmenting your audience.

How to Find Your Target Audience (Out of Billions of People)

Knowing who you are selling to and what they are like is the key to effortless sales. Here’s how to find your target audience.

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Full Stack Content Strategist and marketing ops geek obsessed with making independent business service providers and local nonprofits
hardier and more successful.

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